Moose Knuckles Heatmakers x Prism Prize Music Video Production Grant will offer recording artists the opportunity to receive up to $35,000 in funding
Toronto, February 2, 2023 - The Moose Knuckles Heatmakers x Prism Prize Music Video Production Grant was announced today, a new production support initiative launched by Moose Knuckles and the Prism Prize to aid in the creation of high-quality music video content from the Canadian rap and hip-hop community. Applications for the inaugural round of funding will be accepted from Friday, February 10, 2023 to Friday, March 10, 2023 at MKHeatmakers.PrismPrize.com.
Born through a combined desire to foster and encourage the next generation of great Canadian artists, the Moose Knuckles Heatmakers x Prism Prize Music Video Production Grant brings together the Prism Prize, an annual event that recognizes outstanding artistry in music video production through a slate of awards, and Canadian luxury outerwear brand Moose Knuckles to offer crucial support for artists and directors working in Canadian hip-hop and rap. Each round of the Heatmakers Grant will offer support for three creative teams with up to $20,000 in funding for the production of their music video. One of these creative teams, consisting of a recording artist and music video director, will also be designated as the round’s “Ambassador” and will be awarded an additional $15,000 in production funding.
“Moose Knuckles has always been a platform for young creatives and this grant is an extension of that,” says Dominique Lagleva, Vice President of Global Marketing at Moose Knuckles. “We have been working with up and comers making noise in creative realms since the beginning and with Moose Knuckles’ Canadian roots, our partnership with the Prism Prize is a genuine way to support local talent.”
“Canadian rappers are responsible for some of the most culturally significant music videos that we’ve ever seen, expertly creating visuals that both entertain and move viewers,” said Louis Calabro, Vice-President, Programming & Awards, the Academy of Canadian Cinema & Television and Founder of the Prism Prize. “We are thrilled to partner with Moose Knuckles, an iconic Canadian brand that shares our passion for fostering creativity, to bring this program to our homegrown community of recording artists.”
Exclusively focused on the rap and hip-hop community, the Moose Knuckles Heatmakers x Prism Prize Music Video Production Grant will also prioritize recording artists and directors who identify as women, non-binary, LGBTQ2IA+, Indigenous, as a person with disabilities or as a Person of Colour.
Following the closure of applications on March 10, 2023, submissions will be assessed by both a Jury and Selection Committee composed of music industry professionals, recording artists, and filmmakers. The three successful creative teams who will receive funding from the first round of the Heatmakers Grant will be announced in May 2023.
The Moose Knuckles Heatmakers x Prism Prize Music Video Production Grant is administered by the Academy of Canadian Cinema & Television, an organization that shares the common goal of promoting and supporting homegrown Canadian creative projects while inspiring and developing the next generation of talent. In addition to Heatmakers, the Academy of Canadian Cinema & Television supports the Prism Prize and the MVP Project, an initiative created with support from RBC Emerging Artists which was established to promote the intersection of emerging Canadian Recording Artists and Filmmakers through Music Video Production Grants valued between $5,000 and $15,000.
To learn more about the Moose Knuckles Heatmakers x Prism Prize Music Video Production Grant visit MKHeatmakers.PrismPrize.com.
