The Prism Prize is proud to announce the Hi-Fidelity Award recipient for 2018 is Grimes.
The Hi-Fidelity Award (sponsored by FACTOR) is presented to a recording artist (band or musician) who has used video art to represent their work in a consistently creative and innovative way. The award will be officially presented on May 13 at the Prism Prize screening and awards presentation at TIFF Bell Lightbox.
Grimes, who's real name is Claire Elise Boucher, has consistently created striking music videos acting as both subject, and director. These videos feature a world of vivid colours, elaborate sets and choreographed dance sequences. The video for "Oblivion" made in 2012 with director Emily Kai Bock was named one of TIFF's Essential 150 Canadian moving image works and is widely considered one of the greatest Canadian music video of all time.
"It is because of artists like Grimes, that we have seen a revival in music video art over the past 5 years." Said Prism Prize Founder Louis Calabro, "The work is imaginative, bold and sometimes uncomfortable - all traits of excellent artwork."
Grimes is also in the running for the grand prize, with the video for "Venus Fly" featuring Janelle Monàe. The grand prize will be announced on May 13, with the winning artist(s) taking home $15,000 cash.
