THE HI-FIDELITY AWARD
ABOUT CRACK CLOUD MEDIA COLLECTIVE
Vancouver-based multimedia collective Crack Cloud utilize the combined talents of various artists, filmmakers, musicians, and designers to deliver striking visuals and a core band that straddles art-rock and post-punk.
The group was originally formed by vocalist and drummer Zach Choy and instrumentalist / editor Mohammad Ali Sharar, who wanted an outlet to distract them from their spiraling drug habits.
Although the lineup was nebulous by nature, they quickly put together two EPs, Crack Cloud and Anchoring Point, which they collated into their eponymous debut album in 2018. After comprising over 20 members -- with seven of those dedicated to touring -- they began to expand on their sound and production technique, culminating in the release of their second full-length, 2020's Pain Olympics.
ABOUT THE
HI-FIDELITY AWARD
The Hi-Fidelity Award is presented to a recording artist (band or musician) who has used video art to represent their work in a consistently creative and innovative way.
2021 RECIPIENT - Crack Cloud
2020 RECIPIENT - Daniela Andrade
2019 RECIPIENT - Clairmont the Second
2018 RECIPIENT - Grimes
2017 RECIPIENT - July Talk
